Always-on coverageExtend your rights into year-round shows
Run watchalongs around every fixture — pre-game, in-play, post-game — and keep audiences engaged through the off-season with the same kit and crew of one.
Watchalong production platform
THE WATCHALONG PLATFORM FOR RIGHTS HOLDERS AND CREATORS
Turn your rights into always-on, creator-led coverage. Reactoo is the software broadcasters and rights holders use to grow audiences with watchalongs — broadcast quality, no crew, with or without rights.
Trusted by rights holders and creator-led media
What is a watchalong?
A SECOND SCREEN BUILT FOR FANS WHO TALK BACK.
A watchalong is a live show where hosts react to a sporting event in real time — alongside the broadcast, not instead of it. Fans pick it up when they want commentary that sounds like their group chat, not like a studio.
For rights holders, it's the format that turns a 90-minute match into a 4-hour show — build-up, watchalong, full-time reactions — and unlocks audiences who don't tune in to the main feed at all. For creators with loyal fan bases, it's the format that lets them produce broadcast-quality coverage on their own terms.
Reactoo is the production platform underneath. We don't make the show; your team and your creator partners do. We make sure it looks and runs like a professional broadcast — without a gallery, a crew, or any specialist kit.
Why Reactoo
THREE REASONS RIGHTS HOLDERS PICK US.
Always-on coverage
Creator-led, brand-safeWork with creators, keep brand control
Approve graphics, sponsors, stings and rundowns at the platform level. Creators bring the audience and the personality; you keep the broadcast standards.
Broadcast qualityBroadcast-grade output, zero crew
Automated rundowns, professional talkback, sting transitions, replays and graphics — run by one host on a laptop. No gallery, no engineer, no green screen.
Two production modes
WATCHALONGS WITH OR WITHOUT RIGHTS.
Reactoo supports both — same platform, same quality, different distribution path.
With rights
PUT THE GAME INSIDE THE SHOW.
Run the watchalong on the same canvas as the live feed — hosts on cam, game on screen, scoreboards and graphics layered on top. The production stays on your distribution channels with your sponsor inventory intact.
- Live game and host cams on the same canvas
- Branded scoreboard, replays, lower-thirds
- In-play sponsor integration and pre-roll
- Distribute on your owned channels or partners
Without rights
RUN ALONGSIDE THE BROADCAST.
No game footage required. The watchalong shows the hosts, the scoreboard, graphics and reactions — fans watch the main broadcast on their TV and the watchalong on a second screen. Ideal for creator partners and audience extension.
- Picture-in-picture hosts and chat
- Independent scoreboards and graphics
- Distribute on YouTube, Twitch, X or owned channels
- No rights negotiation needed to launch
How it works
FROM RIGHTS DEAL TO LIVE SHOW IN A WEEK.
Four steps from a green-lit watchalong to a host on air.
- 01
Brief us on the property
Sport, fixture cadence, target audience, sponsor inventory, brand controls. We set up the show shell — graphics, stings, scoreboards — to your standards.
- 02
Bring your creator or pick from the network
Use the talent you already work with, or pair with creators from the Reactoo network. The platform handles the production; the personality stays theirs.
- 03
Train in a day, live in a week
No prior production expertise needed. Hosts run the show from a laptop with automated rundowns, professional talkback and one-touch transitions.
- 04
Scale across fixtures and properties
Once the format is dialled in, repeat it across every match in the calendar. One template, many shows, consistent quality.
Proof
WHAT IT LOOKS LIKE IN PRODUCTION.
With rights · LiveBarn
26 SPORTS. ONE PLATFORM.
LiveBarn used Reactoo to scale watchalongs and game coverage from a single sport to the full Lake Conference Network — 26 sports, broadcast-grade output, no extra crew.
"Reactoo turned what used to take days into hours — and helped us win rights to every sport in the network."
— Pete Waggoner, Director of Hockey Media Services, LiveBarn
Without rights · AFTV
A FAN-LED MEDIA BRAND, SCALED.
AFTV produces fan-based watchalong content with Reactoo — a scalable way to engage Arsenal fans around the world without needing live game rights to start.
"Reactoo has produced a world-class tech product — a scalable way to engage fans around the world."
— Robbie Lyle, Founder, AFTV
Already a creator?
PARTNER WITH RIGHTS HOLDERS ON REACTOO.
If you already host watchalongs for your audience, Reactoo is the production platform broadcasters and rights holders want you on. It gives them the quality and brand controls they need to commission your shows — and it gives you the kit to run a broadcast-grade production from a laptop.
Talk to us about creator partnerships
FAQ
QUESTIONS ABOUT WATCHALONGS.
What is a watchalong?
A watchalong is a live show where hosts react to a sporting event in real time. It runs alongside the broadcast, builds community around the game, and gives rights holders a second screen optimised for engagement rather than the play-by-play. Watchalongs can include the live game (with rights) or run picture-in-picture beside it (without rights).
What's the difference between a watchalong with rights and without rights?
With rights, the watchalong puts the live game inside the broadcast — hosts on cam, game on screen, branded graphics on top. Without rights, the show runs alongside the game (no game footage), with hosts, scoreboards and reactions on screen. Reactoo supports both formats out of the box.
Does Reactoo produce watchalongs for us?
No — Reactoo is the platform, not the production company. Broadcasters, rights holders and their creator partners use Reactoo to produce watchalongs themselves. Most shows are run by one host on a laptop.
What kit do we need to produce a watchalong on Reactoo?
Just a laptop with a webcam and a web browser. Reactoo runs entirely in-browser — nothing to download or install.
How do broadcasters and rights holders monetise a watchalong?
Through in-play ad integration, side-by-side sponsor segments, branded watchalong shows and pre-roll on content distributed to fan channels. Commercial models stay with the rights holder; Reactoo handles the production.
Can creators run a watchalong on Reactoo for a rights holder?
Yes — that's the core use case. Rights holders bring the property and the brand control, creators bring the audience, and Reactoo provides the production platform that keeps quality and consistency at broadcast standard.
How long does it take to launch a watchalong on Reactoo?
Most teams are live within a week. Reactoo handles rundowns, talkback, graphics and stings — your hosts and creator partners just present.
Ready when you are
Bring a watchalong to your audience.
- Tell us about your rights and your creator partners.
- We build a show plan that suits your audience and schedule.
- You go live in days, not months — and own the format.